Meeting Information

Master What You Teach

 

November 17, 2026
10:00 AM - 11:30 AM
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Metropolis Resort & Conference Center
5150 Fairview Drive
Eau Claire, WI 54701
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This event will be held in-person.

Session Description:

What happens when HR professionals stop simply explaining benefits and start teaching them? They master what they teach.

Employee benefits are one of an organization's largest investments, yet many employees lack the confidence and health literacy needed to make informed healthcare decisions. In this engaging and practical session, Toni Hohlfelder demonstrates how intentional employee education can improve health outcomes, strengthen engagement, and help organizations better manage healthcare costs. Through real-world stories, proven communication strategies, and actionable ideas, attendees will learn how teaching benefits helps employees make better decisions while helping HR professionals become stronger benefit leaders themselves.

Participants Will Explore How:

  • Improve employee health outcomes, healthcare decision-making, and engagement through benefits education.
  • Shift HR's role from benefit administration to strategic benefit stewardship.
  • Use year-round communication strategies to drive understanding and behavior change.
  • Identify high-impact topics that help employees become better healthcare consumers.
  • Implement practical, low-cost education initiatives immediately upon returning to work.

Learning Outcome

Participants will leave with practical tools, content ideas, and a framework for building an employee benefits education strategy that improves employee understanding, healthcare utilization, and organizational outcomes.

What we teach others… We master ourselves!

Speaker:

Toni Hohlfelder, PHR, SHRM-CP, Gallup-Certified Strengths Coach, is an Employee Benefits Consultant with Cottingham & Butler. Prior to joining the consulting world, Toni spent more than 25 years in Human Resources leadership roles across both the public and private sectors. Her experience as both an HR practitioner and benefits consultant provides a passionate and practical perspective on helping organizations improve employee health, engagement, and healthcare outcomes through education and strategic benefits management.

LinkedIn: https://www.linkedin.com/in/toni-hohlfelder-5824a28/

Website: https://www.cottinghambutler.com/

Other Information: 

This event is pending PDCs. 

Cancellation Information:

In the event that you need to cancel, please contact us as soon as possible via email at [email protected]. Chippewa Valley SHRM's cancellation policy is to bill those who register but do not attend. Refunds will not be provided unless a cancellation request is received a minimum of seven (7) calendar days prior to the event.

If you have any questions, please email [email protected].

Event Sponsors:

We extend our sincere gratitude to our sponsor, Metropolis Resort & Conference Center.

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Tickets

$0.00 All-Inclusive SHRM Member

$0.00 All Inclusive Non-SHRM Member

$40.00 Basic Non-SHRM Member

$25.00 Basic SHRM Member

$0.00 All Inclusive Corporate Member

$40.00 Basic Corporate Member

$0.00 Student Membership

$40.00 Guest

$40.00 Non-Member Ticket